Generative Engine Optimization

AI gives one answer.
We make it name you.

Search stopped being ten blue links. Buyers ask ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews — and act on whichever brand the model recommends. Aurvikon measures where you stand across all five engines, then fixes what it takes to become the answer.

The mechanism · RAG

Modern AI answers by retrieving, not remembering

Retrieval-Augmented Generation is how ChatGPT-search, Claude, Gemini, Perplexity and Google AI Overviews answer current questions. Understand these five steps and you understand exactly where a citation is won — or lost.

STEP 01

Ask

A buyer types a real question to the AI.

STEP 02

Retrieve

It searches the live web + a vector index and pulls the top matching chunks.

where you win
STEP 03

Augment

Those chunks are injected into the model’s prompt as sources.

STEP 04

Generate

The model writes the answer, grounded in what it retrieved.

STEP 05

Cite

It names the sources it used — the moment you exist, or don’t.

The battleground · Step 02

You get cited only if you win retrieval

The model can only recommend what it pulled in. Three things decide whether your page is in that shortlist — and all three are things you can change.

factor 01

Retrievable

Crawlable, indexed, and present in the places these engines actually pull from — your site, docs, and the third-party sources (Reddit, G2, comparison pages) they trust.

factor 02

Semantically matching

Your content has to mean the same thing as the question. Retrieval is embedding-based — the closer your page sits to the buyer’s intent in vector space, the higher it ranks.

factor 03

Liftable

A clean, self-contained answer the model can quote verbatim — direct claims, specific facts, structured markup — beats a paragraph it has to untangle.

The mechanism → your toolkit

Every step of RAG maps to something Aurvikon does

This is why the platform isn’t a dashboard — it’s a lever on each stage where the citation is decided.

STEP 01 · ASKKnow the questions
Prompt Research — real buyer questionsDemand signals + GSCClaude writes human questions

We reconstruct the exact questions buyers ask AI about your category — so you optimize for real demand, not guesses.

STEP 02 · RETRIEVEWin the shortlist
Citation Intelligence — who AI pullsWebsite Intelligence — crawl & auditEmbedding-similarity chunk analysis

We show which sources each engine cites, whether you’re retrievable, and how close your content sits to the question in vector space.

STEP 03·04 · AUGMENT + GENERATEBe the liftable source
GEO Readiness — schema, entities, conversationalFAQ & Schema generatorsChunk rewrites, scored by projected retrievability

We rewrite passages to lead with a direct answer and re-embed them to measure how much more retrievable they’ve become — then deploy the fix to your CMS.

STEP 05 · CITEProve & monitor
Scan across 5 enginesShare of Voice & rankCompetitor IntelligenceContinuous Monitoring & alerts

Every scan checks whether you were actually named — per engine, per market — and alerts you the moment your standing shifts.

The operating loop

One closed loop, run continuously

01

Measure

Scan 5 engines — where you’re named, where you’re invisible.

02

Diagnose

Find the retrieval gaps: citations, schema, content, intent.

03

Fix

Generate the content, schema and rewrites that win retrieval.

04

Deploy

Push the fix live to your CMS — no copy-paste.

05

Re-measure

Rescan and prove the citation moved.

The honest version

We maximize the odds you’re the answer.
We don’t fake a guarantee.

No one can force a model’s choice. What we can do is make you the best source its retrieval can find — the strongest, most liftable, most-cited answer to the questions your buyers actually ask. In practice, that’s how you win.

// RAG decides who gets cited. Aurvikon makes you the source it keeps choosing.