Alternatives

Ahrefs Brand Radar alternatives in 2026: 6 tools compared

The main Ahrefs Brand Radar alternatives are Otterly.ai (from $29/month), Peec AI (from $95/month), Semrush's AI Visibility Toolkit ($99/month per domain), Aurvikon (ours, from $149/month), AthenaHQ (a free tier, then $295/month) and Scrunch AI (from $300/month), with prices as published in November 2026. Below: who each one suits, then what to compare — starting with whose questions get tracked.

Analyze my brand →See pricing

No fabricated competitor claims — just honest criteria

Ahrefs Brand Radar comes two ways: your own prompts from $50 a month (5 prompts on the smallest tier), or the AI Visibility Index from $199 a month — a database of prompts Ahrefs runs across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, which shows market-wide visibility rather than your own question list. $699 a month covers all its models, and paid Ahrefs plans include some free prompts (Ahrefs' Brand Radar page, November 2026 — check it for current terms). It suits teams that already work in Ahrefs. Teams look elsewhere when they want many of their own buyer questions tracked daily, or a tool built around what to do next.

The alternatives

Ahrefs Brand Radar alternatives at a glance

Prices and engines as each vendor published them in November 2026, and who each tool suits. Aurvikon is our product, so we are not neutral; check every vendor's own site before you buy.

  • Otterly.aiCheaper for your own prompts: $29/mo for 15 on ChatGPT, Google AI Overviews, Perplexity and Copilot; Gemini, AI Mode and Claude are add-ons. Best for a low-cost tracker of your own questions.
  • Peec AI$95/mo for 50 of your own prompts on 3 models you choose (Pro $245 for 150); extra models $30/mo on Starter. Best for many prompts per dollar.
  • Semrush AI Visibility Toolkit$99/mo per domain with 25 prompts on ChatGPT and Google AI Mode; 50 more for $60/mo. Best for teams on Semrush rather than Ahrefs.
  • AurvikonUSFrom $149/mo for 25 questions checked daily with live web search on ChatGPT, Google AI Overviews and Gemini (Claude on Growth and Agency), with an Action Queue built from the pages AI cites, proof when a task is done, and before/after Results. Best for tracking your own buyer questions and acting on them.
  • Athena (AthenaHQ)A free tier with $25 of credit, then $295/mo for 3,600 credits (one credit is one AI answer) across 11 models. Best for many models on one bill.
  • Scrunch AIFrom $300/mo ($250 billed yearly) for 350 of your own prompts plus 1,000 industry prompts, across the major engines; 7-day free trial. Best for your own prompts and industry data together.
  • Ahrefs Brand Radar (for comparison)Your own prompts from $50/mo, or the AI Visibility Index from $199/mo; $699/mo for all models; free prompts with paid Ahrefs plans. Best for Ahrefs customers who want market-wide data.

The criteria

What to look for

Judge any tool — including ours — on the same lens.

  1. 1

    Your buyers' questions or a market database

    The AI Visibility Index answers "how visible is my brand across many prompts"; tracking your own prompts answers "what does AI tell my buyers" — that starts at $50/month for 5 prompts.

    Aurvikon

    Your own buyer questions, written for your category: 25 on Lite ($149), up to 500 on Agency, each asked every day.

  2. 2

    Engines for your own questions

    Brand Radar covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude available; $699/month covers all models.

    Aurvikon

    ChatGPT, Google AI Overviews and Gemini on Lite, plus Claude on Growth and Agency.

  3. 3

    Standalone or with a suite

    Brand Radar can be signed up for on its own, and paid Ahrefs plans include some free prompts — its pull is strongest inside Ahrefs.

    Aurvikon

    Standalone: no SEO suite to buy or learn.

  4. 4

    The next step after the numbers

    Visibility data shows where you stand; it doesn't say which page to get onto this week.

    Aurvikon

    An Action Queue built from the pages AI cited when it left you out, checked once you mark a task done, with before/after Results.

  5. 5

    Agencies and several brands

    Running many clients means separate question sets and reports you can hand over.

    Aurvikon

    Up to 10 brands on the Agency plan, client logins and white-label PDF reports.

When Aurvikon is the better fit than Brand Radar

  • You want dozens of your own buyer questions tracked daily, not a market index.
  • You don't use Ahrefs and don't want an SEO suite.
  • You want each lost question turned into a task, then proof that it moved.
  • You run several brands or clients with white-label reports.

Questions

Questions, answered honestly

How much does Ahrefs Brand Radar cost?+

Ahrefs lists custom prompts from $50/month and the AI Visibility Index from $199/month, with $699/month for all models; paid Ahrefs plans include some free prompts (November 2026). Check Ahrefs for current terms.

Do I need an Ahrefs subscription for Brand Radar?+

Ahrefs invites anyone to sign up for Brand Radar, and says its paid plans already include free AI prompts. Check Ahrefs' page for what each option includes.

What's the difference between Brand Radar's index and tracking my own prompts?+

The index is a large database of prompts Ahrefs runs for everyone, good for market-wide visibility; your own prompts show exactly what AI tells your buyers. Aurvikon tracks your own questions only.

Can I test Aurvikon first?+

Yes — run the free brand check on your domain, no card needed.

Related reading

More comparisons

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