How do I get my brand mentioned in Google AI Overviews?
Google's AI Overviews summarise pages from Google's index for that query and link the ones they use, so you get mentioned when your pages, or the pages Google cites, name you. Make sure your site is indexed, publish pages that answer the exact question in the first paragraph with clear headings, lists and tables, and get mentioned on the articles and review pages that already appear in the overview. There is no way to apply or pay to be included.
How to check where you stand
- Search your buyer questions on Google from the country you sell in, signed out.
- Note which questions show an AI Overview at all. Many queries don't.
- For those that do, note whether you are named and which pages are linked in the overview.
- Repeat on a few different days; overviews change.
What makes a page likely to be used
- It is indexed and ranks for the query or a close variant. Overviews generally draw on pages Google already considers relevant.
- It answers the question directly near the top, in plain language, before going into detail.
- It is well structured: descriptive headings, short paragraphs, lists and tables that are easy to extract.
- It shows experience and trust: who wrote it, first-hand detail, sources, up-to-date dates.
What to do
- Fix indexing first: check the page in Google Search Console and request indexing if it isn't indexed.
- Write or rewrite one page per buyer question with a direct answer in the first paragraph.
- Add FAQ and Organization or Product structured data where it is accurate.
- Get mentioned on the pages already linked in the overview — the lists, reviews and comparisons Google is choosing today.
- Track the same questions weekly from the same country.
Questions people also ask
Can I pay to appear in AI Overviews?
No. Inclusion in the overview itself is not sold; ads are shown separately.
Why does the overview cite a competitor's page and not mine?
Usually because their page is indexed, ranks for that query and answers it more directly. Compare the two pages for the specific question.
Do AI Overviews show for every search?
No. Many searches show none, and it varies by country and over time, so check per question.