A flattering number you can't act on is worse than none
Plenty of tools will hand you a '#1' by counting mentions that don't matter. That feels great and helps nothing. A real share-of-voice number, measured honestly, is the one you can build a strategy on.
Vanity metrics mislead
Counting every mention — including irrelevant ones — manufactures a rank that collapses under scrutiny.
No honest baseline
Without a trustworthy number, you can't tell if you're winning, losing or standing still.
Not comparable
A metric that shifts definition scan to scan can't show real movement.
The real slice of the conversation you own
Category-only
Rank is computed only on genuine category prompts — the questions that actually decide a purchase.
No invented #1
We never manufacture a top spot. If you're third, you'll see third — because honest beats flattering.
Tracked over time
A stable, comparable definition means SoV movement reflects reality, not a changed formula.
Versus every rival
See your share against each named competitor across all engines in one view.
How it works
01
Define the category
Aurvikon assembles the genuine category prompts that decide buyers in your space.
02
Measure the split
See the honest share of the answer you own versus each competitor, per engine.
03
Track the trend
Watch share move scan over scan as you ship fixes — comparable every time.
What's inside
Category-only rank methodology
Per-engine and blended SoV
Head-to-head vs each competitor
Comparable trend over time
Export-ready for reporting
Questions, answered honestly
Why won't you just show me as #1?
Because a #1 built on irrelevant mentions is a lie that costs you good decisions. We only rank on real category prompts, even when the honest answer is uncomfortable.
How is share of voice calculated?
From how often and how prominently you're named in genuine category prompts across engines, relative to competitors — with a stable definition so trends are real.
Can I report this to my board?
That's the point. It's an honest, defensible number designed for exec reporting, and it exports cleanly into your boardroom report.
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