Effort you can't prove doesn't get funded
You did the work — schema, content, sources — but if you can't show the model now cites you where it didn't before, it reads as opinion. Proof is what renews budget and retainers.
No baseline
Without a before, there's no way to show an after — the improvement is invisible.
Anecdotes don't renew
'It feels better' won't survive a budget review. Evidence will.
Work disconnected from outcome
Fixes and results live in different places, so nobody sees the cause and effect.
Turn every fix into evidence
Before / after diffs
Compare any two scans and see exactly what changed — citations gained, position improved, sentiment shifted.
New citations, highlighted
See the specific new sources and answers where you now appear and previously didn't.
Share-of-voice movement
Watch your honest share climb (or dip) so wins and regressions are both visible.
Proof you can present
Roll the change straight into a boardroom report that justifies the work.
How it works
01
Baseline it
Your first scan sets the before — visibility, citations, share of voice.
02
Ship your fixes
Work the recommendations: schema, content, source gaps.
03
Prove the lift
Re-scan and show the before/after diff that makes the result undeniable.
What's inside
Scan-to-scan diffing
New-citation highlighting
Position & sentiment change
Share-of-voice movement
Proof rolled into reports
Questions, answered honestly
How does the before/after work?
Each scan is stored as a checkpoint. Citation Proof compares any two, surfacing exactly what changed in citations, position, sentiment and share of voice.
Can I use this to justify spend?
That's exactly its purpose — to turn shipped work into visible, defensible movement you can present to leadership or a client.
What if a change made things worse?
You'll see that too. Honest measurement means regressions are as visible as wins, so you can course-correct quickly.
More in Platform
Answer Engine Insights
See exactly how every AI describes you
Competitor Intelligence
Track your rivals across every engine
Citations & Sources
Know which domains AI trusts in your category
Recommendations
Prioritised fixes that actually ship
Schema Generator
Real JSON-LD, generated from your pages
Website Intelligence
A deep crawl of what engines read before they cite you
Share of Voice
Your honest share of the AI answer
Boardroom Reports
AI visibility in language executives read