What is the best generative engine optimization (GEO) software in 2026?

Q: What is the best generative engine optimization (GEO) software in 2026?

There is no single best GEO software: the right one depends on whether you need to measure your AI visibility, fix it, or both, and on your budget. The most-used GEO platforms in 2026 are Profound (enterprise, up to nine engines), Peec AI and Otterly.ai (self-serve tracking priced by prompt count), Semrush and Ahrefs (AI tracking inside SEO suites), and newer tools such as AthenaHQ, Scrunch AI and Aurvikon (ours, which turns the pages AI cites into a to-do list and measures before and after). Choose on five things: answers collected with live search, a share of voice that leaves out your own brand-name questions, the sources AI cited, actions you can take, and the price for the number of questions you need.

By Aurvikon · Updated 8 November 2026 · 3 min read

AI assistant apps side by side on a phone home screen. Photo: Unsplash / Coverr.

What GEO software does

—Measures: asks AI engines your buyers' questions and records which brands are named, in what position, and which pages are cited.
—Diagnoses: shows the questions you're missing and the websites the AI relies on for them.
—Fixes: tells you what to publish on your own site and where to get mentioned; some tools draft it for you.
—Proves: compares the answers before and after you make changes.

The 2026 landscape

Platform	Type	Starts at (Nov 2026)
Profound	Enterprise AI visibility platform	Free trial, then Enterprise by quote
Peec AI	Self-serve tracking by prompt count	$95/mo · 50 prompts
Otterly.ai	Self-serve tracking by prompt count	$29/mo · 15 prompts
Semrush AI Visibility Toolkit	AI tracking inside an SEO suite	$99/mo per domain
Ahrefs Brand Radar AI	AI tracking inside an SEO suite	From $199/mo, plus an Ahrefs plan
AthenaHQ, Scrunch AI	AI visibility and optimisation platforms	See their pricing pages
Aurvikon (ours)	Daily tracking, to-do list (Action Queue) and before-and-after Results	$149/mo · 25 questions

Prices as published or reported in November 2026. They change often, so check each vendor's own page before buying. Aurvikon is our product, so we are not neutral.

Five ways to choose

1Live answers: are answers collected with web search on, the way buyers see them, or from a model's memory?
2Honest share of voice: does it leave out questions that contain your own brand name? Those always "win" and inflate the number.
3Sources: does it show which pages each engine cited? That is where the fixes come from.
4Actions: does it tell you what to change, and can it show whether it worked?
5Price for what you need: count your questions, engines and countries, then price the plan that covers them.

Where Aurvikon fits

Aurvikon is built for the fix-and-prove part. Every day it asks your questions on ChatGPT and Google AI Overviews (plus Gemini and Claude by plan) with live web search, scores you only on category questions, turns the pages AI cited when it left you out into an Action Queue, and shows in Results what changed after you did the work. It is newer than Profound or Peec AI and covers fewer engines than Profound's Enterprise plan. Plans are monthly from $149; agencies get client logins and white-label reports.

Questions people also ask

Is GEO the same as SEO?

They overlap. GEO is about being named in AI-generated answers, and much of it still depends on SEO basics such as being indexed and being mentioned on the pages AI reads.

What is the difference between GEO and AEO?

They are used almost interchangeably: generative engine optimisation and answer engine optimisation both mean improving how AI answers mention and cite your brand.

Which GEO tool is best for agencies?

Look for a workspace per client, client logins, white-label reports and pricing that scales with the number of clients.

See how AI answers for your brand

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