Alternatives

Semrush AI Visibility Toolkit alternatives: 6 tools compared

The main alternatives to Semrush's AI Visibility Toolkit are Otterly.ai (from $29/month), Ahrefs Brand Radar (from $50/month), Peec AI (from $95/month), Aurvikon (ours, from $149/month), AthenaHQ (a free tier, then $295/month) and Scrunch AI (from $300/month), with prices as published in November 2026. Below: who each one suits, then what to compare if you want more than an SEO-suite add-on.

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No fabricated competitor claims — just honest criteria

Semrush's AI Visibility Toolkit is $99 a month for one project and one domain, with 25 tracked prompts (50 more for $60 a month); each extra domain or location is another $99. Its prompt tracking names ChatGPT and Google's AI Mode, and Semrush One bundles it with the SEO toolkit (Semrush's knowledge base, November 2026 — check current terms). It is a sensible choice if your team already lives in Semrush. Teams look elsewhere when they need Gemini, Claude or AI Overviews tracked for their own questions, more questions without more add-ons, or a tool built only around AI answers.

The alternatives

Semrush AI Visibility Toolkit alternatives at a glance

Prices and engines as each vendor published them in November 2026, and who each tool suits. Aurvikon is our product, so we are not neutral; check every vendor's own site before you buy.

  • Otterly.aiCheaper than the toolkit to start: $29/mo for 15 prompts on ChatGPT, Google AI Overviews, Perplexity and Copilot; Gemini, AI Mode and Claude are add-ons. Best for a low-cost standalone tracker.
  • Ahrefs Brand RadarThe other SEO suite's answer: your own prompts from $50/mo, or the AI Visibility Index from $199/mo; $699/mo for all models. Best for teams on Ahrefs rather than Semrush.
  • Peec AIA standalone tracker: $95/mo for 50 prompts on 3 models you choose, with unlimited seats; extra models $30/mo on Starter. Best for teams that want more prompts per dollar.
  • AurvikonUSFrom $149/mo for 25 questions checked daily with live web search on ChatGPT, Google AI Overviews and Gemini (Claude on Growth and Agency), with an Action Queue built from the pages AI cites, proof when a task is done, and before/after Results. Best for teams that want AI answers turned into tasks, outside an SEO suite.
  • Athena (AthenaHQ)A free tier with $25 of credit, then $295/mo for 3,600 credits (one credit is one AI answer) across 11 models. Best for broad model coverage.
  • Scrunch AIFrom $300/mo ($250 billed yearly) for 350 of your own prompts across ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews and Meta; 7-day free trial. Best for every engine in one plan.
  • Semrush AI Visibility Toolkit (for comparison)$99/mo per domain with 25 prompts on ChatGPT and Google AI Mode; +50 prompts $60/mo; each extra domain or location $99/mo. Best if you already work in Semrush.

The criteria

What to look for

Judge any tool — including ours — on the same lens.

  1. 1

    Which assistants check your questions

    Semrush's prompt tracking names ChatGPT and Google AI Mode.

    Aurvikon

    ChatGPT, Google AI Overviews and Gemini on Lite, with Claude added on Growth and Agency — every answer recorded with the engine searching the web live.

  2. 2

    Questions included

    The $99 toolkit includes 25 prompts, and 50 more cost $60/month — cheaper than Aurvikon for the same count.

    Aurvikon

    25 questions on Lite ($149), 100 on Starter, 200 on Growth and 500 on Agency, each asked daily on the plan's engines.

  3. 3

    Extra brands and locations

    Each additional domain or location is another $99/month on the toolkit.

    Aurvikon

    The Agency plan covers up to 10 brands, each with its own questions, rivals and reports.

  4. 4

    A suite add-on or a tool built for AI answers

    Inside Semrush, AI visibility sits next to keyword and backlink data; its value grows with the rest of the suite.

    Aurvikon

    Built only for AI answers: share of voice counted on category questions only, an Action Queue from the pages AI cites, and before/after Results.

  5. 5

    Proof of what the work changed

    Leadership and clients ask what moved after the work was done, not only where you stand.

    Aurvikon

    Each finished task is checked automatically, then measured on its own questions 7, 14 and 28 days later.

When Aurvikon is the better fit than the Semrush toolkit

  • You want Gemini, Google AI Overviews and (on Growth) Claude checked for your own questions.
  • You don't need an SEO suite — you need to know which pages to get onto.
  • You track several brands and don't want to pay per domain.
  • You need proof of what changed after each task.

Questions

Questions, answered honestly

How much is the Semrush AI Visibility Toolkit?+

Semrush lists it at $99/month for one project and one domain, with 25 tracked prompts, 50 more for $60/month, and $99/month for each extra domain or location (November 2026). Semrush One bundles it with the SEO toolkit. Check Semrush for current pricing.

Which AI assistants does the Semrush toolkit track?+

Its prompt tracking names ChatGPT and Google AI Mode (November 2026). Aurvikon checks ChatGPT, Google AI Overviews and Gemini on Lite, plus Claude on Growth and Agency.

Do I need an SEO suite to track AI visibility?+

No. Standalone tools such as Otterly.ai, Peec AI, AthenaHQ, Scrunch AI and Aurvikon track AI answers without one. A suite add-on makes sense if you already pay for that suite.

Can I try Aurvikon alongside Semrush?+

Yes. The free brand check needs no card, so you can compare it with the toolkit on your own brand.

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